Social sustainability

Mind 

Together with Mind, we want to increase knowledge about and reduce the shame surrounding mental illness. Mind's mission is to promote mental well-being by offering compassionate support, spreading knowledge and advocacy. We must dare to talk about how we feel and create a compassionate culture. 

Skyltmax was founded in May 2008 by two cousins, David Engstrand and John Eskilsson. David, with a background in programming, had realised that the ability to order signs online was limited. He pitched John the idea of letting customers design their signs online. Before John had time to think about the business idea, David had already finalised the software and bought the first signage machine. He was like that, spontaneous and dedicated in what he did. The company grew at a rapid pace. 

From the outside, everything looked very good, but that was not the whole truth. A year or so into the business, David suffered from mental illness. The illness changed his life. In many ways, it robbed him of the very meaning of life. After two years of his illness, David ended his own life. We remember David as he was, and we miss him. 

When everything seems fine on the outside, it can be different on the inside. Mental health is an illness that we still find difficult to talk about out loud and that often goes unrecognised. That's why our staff now also have the opportunity - through Mind - to volunteer and answer calls and chats with people who need to talk. This could be about anxiety, hopelessness, loneliness or suicidal thoughts. 

In the past, we have also launched the #detsynsinte campaign in collaboration with Mind.